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Situation

Former dental school student, Petrina Booker, was in search of a new way to make people smile. She began selling fresh blue crabs door-to-door and her business quickly grew popular. She purchased a truck to increase her sales efficiency; however, she did not have the capital necessary to convert the vehicle into a delivery truck for her business.

Solution

By participating in Entrepreneur Works’ Start It. Grow It. course, Petrina learned key business skills (cash flow analysis, operations planning, marketing strategies) that gave her the confidence to run her business strategically. She was soon able to save enough money to register the truck, paint a logo on it, and expand her operations!

Impact

Petrina describes the Start It. Grow It. course as “the best $100 I’ve ever spent in my life.” The course gave her the confidence and skills she needed to succeed, and she continues to use the support provided by Entrepreneur Works as she grows her business. Now that the truck is in service, she wants to invest in upgrades to make it a full service foodtruck.