Our Blog

Welcome to the Entrepreneur Works blog! Check this page regularly for articles and advice for entrepreneurs, as well as news and updates about our clients

Jun
8th

How to Use Storytelling to Establish Credibility with Your Prospects

by team_eworks

Source: Small Business Trends, 6/5/16 People are not robots. As such, loose, floating data without any kind of context or framework means very little to them. In the case of human beings, the best way to give them context is to build a narrative and tell them a story. People can relate to stories in

May
18th

Direct Mail Breaks Outdated Marketing Assumptions

by team_eworks

Source: Entrepreneur, 5/18/16 Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again.

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