sherimane_johnson

Situation

Taste of Success participant and vegan baker extraordinaire Sherimane Johnson needed help growing the presence of her business online. Though she had achieved much success with little advanced planning, she was discouraged by the ongoing challenges her dessert business faced.

Solution

Sherimane applied to the Tech Solutions Plus program and received one-on-one consulting with a technology expert who helped her identify what technology would be most effective at growing her business. She used the $750 program grant to purchase a laptop, Square reader, and photo staging equipment to support her online marketing efforts. Sherimane also enrolled in the Start It. Grow It. business skills course to gain strategies for growing her business.

Impact

When Sherimane first started her business, she did not do enough planning or research and soon became overwhelmed. With help from Entrepreneur Works, she now knows more about her target customer, operational planning, and what technology will be most useful in growing and marketing her business. “The resources provided by Entrepreneur Works were exactly what I needed, when I needed them,” she says.

 

Use promo code ENTREWORKS at www.naturallysweetdesserts.com to get 10% of your next purchase of a dozen desserts!