Our Blog

Welcome to the Entrepreneur Works blog! Check this page regularly for articles and advice for entrepreneurs, as well as news and updates about our clients.

Jun
8th

How to Use Storytelling to Establish Credibility with Your Prospects

By team_eworks

Source: Small Business Trends, 6/5/16 People are not robots. As such, loose, floating data without any kind of context or framework means very little to them. In the case of human beings, the best way to give them context is to build a narrative and tell them a story. People can relate to stories in ...

Jun
1st

How to Start a Business With (Almost) No Money

By team_eworks

Source: Entrepreneur, 3/21/16 You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your current job or going without personal revenue for a while. But there’s one logistical hurdle stopping you: You don’t ...

May
25th

How to Build a Brand That Stands the Test of Time

By team_eworks

Source: Entrepreneur, 5/25/16 When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64 percent of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48 percent of those same consumers say a positive first experience with a company ...

May
18th

Direct Mail Breaks Outdated Marketing Assumptions

By team_eworks

Source: Entrepreneur, 5/18/16 Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products. The news outlets even declared direct mail dead. Only a few short years later, direct mail is on the rise again. ...